✔✔ CREATIVE | EXPERIENCE | ART ✘✘
Things Aren't Always What They Seem
For Internet Explorer's Browser You Loved to Hate campaign, Digital Kitchen created an animated web video. Many web users assume that Internet Explorer is an outdated, unusable web browser. This video explains that Things Aren't Always What They Seem. My role was sound design, which sprinkled just the right amount of audio reenforcement to these beautifully done animations.
“It is a clever little video that is well made and deserves a bit of attention, if purely for creativity.
Unlike the Scroogled campaign, Microsoft seems to have this one nailed down, though actually convincing diehard Firefox and Chrome users to switch now could be a tall order.”
“Q: Do people still use Internet Explorer?
A: Sadly, no. But that doesn’t stop Microsoft from creating these fabulous ads that have nothing to do with the viability of IE.”
ROLE
Sound Design
AGENCY / CLIENT
TEAM
David Mikula, creative directors
David Godwin, director
Koji Minami / Raul Villalobos, artists